Hooks for short video
The first sentence decides whether the viewer stops. Fill in two things and pick from eight proven patterns.
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How to use a hook
- Say it in the very first second, with no greeting and no introduction.
- Put the same sentence on screen as a caption.
- Deliver on the promise before the video ends. A viewer who feels tricked will not stop next time.
More in the article The hook: the first three seconds decide.
Try it on your own brand
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