Privacy Policy (GDPR)

1. Introductory Provisions

This Privacy Policy (hereinafter "Policy") describes how MARKETING EXPERTS, Company ID: 141 23 987, registered office: Rybná 716/24, Staré Město, 110 00 Prague 1, Czech Republic, e-mail: info@sockomat.cz (hereinafter "Operator"), processes personal data of users of the websites sockomat.cz and sockomat.com (hereinafter "Platform").

The Operator is the data controller within the meaning of Regulation (EU) 2016/679 of the European Parliament and of the Council (GDPR).

Protection of personal data is crucial to us. We process personal data transparently, securely, and to the extent necessary to provide our services.

2. What Personal Data We Process

The Operator may process the following data in particular:

• Identification data: name, surname, company name.
• Contact information: email address, phone number.
• Service usage data: login credentials, IP address, access time, platform interactions.
• Billing and payment data: data necessary for service billing.
• User-created content: texts, images, uploaded data, and AI-generated results within the SOCKOMAT service.

3. Purposes of Personal Data Processing

Personal data is processed for the purpose of:

• providing services and fulfilling the contract,
• improving platform functionality,
• customer communication and technical support,
• sending informational and marketing communications (only with user consent),
• analyzing user behavior to improve user experience,
• fulfilling legal obligations (e.g., accounting, tax regulations).

4. Legal Basis for Processing

Personal data processing is based on:

• fulfillment of the contract between the User and the Operator,
• legitimate interest of the Operator (e.g., system security, service usage analysis),
• user consent (e.g., for newsletter subscription or cookie storage),
• fulfillment of legal obligation (e.g., retention of accounting documents).

5. Sharing of Personal Data

Personal data is not sold to third parties.

It may be shared only with:

• hosting and technical service providers,
• accounting and tax advisors,
• payment service providers (e.g., payment gateway),
• public authorities, if required by law.

All partners are contractually bound to protect data in accordance with GDPR.

6. Data Retention Period

• Personal data is retained for the duration of the contractual relationship and for the period required by law (e.g., 10 years for accounting documents).
• Data processed based on consent is retained until consent is withdrawn.

7. User Rights

The User has the right to:

• request access to their personal data,
• request correction or deletion of data,
• restrict processing or object to processing,
• data portability,
• withdraw consent to processing,
• file a complaint with the Office for Personal Data Protection (ÚOOÚ) if they believe their rights have been violated.

8. Cookies and Analytical Tools

The Platform uses cookies for proper website functioning and traffic analysis.

We use in particular:

• technical cookies – necessary for website functionality,
• analytical cookies (e.g., Google Analytics, Meta Pixel) – to improve user experience,
• marketing cookies – for advertising personalization.

Users can adjust cookie management at any time in their browser settings or in the cookie bar on the website.

9. Data Security

The Operator ensures protection of personal data using modern security measures, including encryption, controlled access, and regular audits.

Only authorized persons bound by confidentiality have access to personal data.

10. International Data Transfer

In case of data transfer outside the EU (e.g., when using cloud services), their protection is guaranteed according to standard contractual clauses of the European Commission.

11. Contact for Exercising Rights

For any questions, requests, or to exercise your rights, you can contact:

📧 info@sockomat.cz

📍 MARKETING EXPERTS

Rybná 716/24, Staré Město, 110 00 Prague 1

12. Final Provisions

• This Policy becomes effective on June 1, 2025.
• The Operator reserves the right to update this Policy at any time. The current version is always available at www.sockomat.cz